A lot of people think that General Motors (NYSE:GM) will eventually get it together and merge with Chrysler (NYSE:CR). This is a fantasy. The GM people tell me that they’re not really thinking about it but that the rumors have been around for years. I’ve seen this happen before too.
The GM and Chrysler merger was a huge deal for the NYSE in 1999 and 2006. They were the 2nd largest publicly traded company in America after General Electric. As such, they were the main force holding up the other companies in their respective industries. The merger, combined with the bankruptcy of Chrysler in 2008, created the largest bankruptcy in U.S. history. The merger took three years to complete and ended up with a $17.8 billion deficit.
It is no accident that General Motors owns the #4 brand in the U.S., and Chrysler owns the #2 brand. The merger took place in the midst of the financial crisis of 2008, and it was Chrysler’s largest-ever corporate bankruptcy. In its final year of operation, the combined company had a $5 billion deficit. Of course, it was the same company that had been the #1 brand for years before this merger, and the #2 brand for years before that.
In my opinion, for this to be a good thing for consumers, it’s important to make sure that the merger’s impact is felt across the line of business. Because the merger didn’t have the effect its critics hoped for, it’s not surprising that there are many comments about the negative impact on both brands. But the fact of the matter is, the merger didn’t have the impact that everyone was looking for.
I think it is important to see a merger as a good thing even if its not great. In fact, I think it is important to see it as a great thing even if its not a good thing. My guess is that this merger will be a great thing for consumers, because it means that both of these brands will exist for longer periods of time. And for consumers to say, “I wish that we all had the same brand name,” would be a great thing.
But Chrysler has a history of bad financial decisions. They tried to buy Volvo just to spite their customers. Chrysler is likely to do the same with General Motors. So if Chrysler is the winner, perhaps this merger will be a bad thing for consumers. I’m not so sure about this.
The merger in question was Chrysler’s attempt to merge with Volvo, which led to the bankruptcy of Chrysler. This merger will likely make Chrysler a less attractive choice for consumers, who will now have to choose between a new, less-popular brand and a less-popular brand. But more importantly, it’s going to give consumers a choice of brands to choose. In the past, consumers had to choose within a set of established brands. Now they’ll be able to choose between Chrysler and GM.
If Chrysler and GM were to merge, it would mean the end of the Chrysler brand, the end of the Dodge brand, and the end of the Ram brand. And that’s a huge deal. I’m not saying that Chrysler will be more popular than GM, but I will say that it will mean a huge choice.
The merger is a huge deal, but it would also mean the end of the Dodge brand. Chrysler would keep their famous badge and the Dodge brand name. As for the Ram brand, well it is still a large brand and they can continue to be a large brand. It would be a great choice.
If you are not a big fan of the Dodge brand, you can look at this a few different ways. A Dodge dealer might say, “Dodge has been around since the 1950s, they are a family-orientated brand, so they will be more popular than Chrysler.” Which is true, but it would also mean that all of the Dodge dealers in the world would have to change to a Dodge dealer, which would be a huge task.