What I mean by generalizability is that it is a concept that has been around for a while. It was popularized by the work of David Buss (an MIT Professor). Buss coined the term in the 1970’s to convey the idea of people who are able to perceive and understand the world around them with a high degree of accuracy. He defined generalizability as “the ability to grasp the world with a high degree of accuracy.
The problem with generalizability is that it doesn’t really help us to solve our problems. What if you’re going to the grocery store, and a man tells you you can’t take a loaf of bread home because you’re lactose intolerant? You may be able to recognize the problem, but it’s still not too late to make a rational decision.
This is a real problem if youre going to the grocery store, and the guy tells you you cant take a loaf of bread home because he’s lactose intolerant You may not be able to notice the problem, but its still not too late to make a rational decision.
generalizability is the ability to recognize that your problems are not unique or extreme, and to choose a course of action that will solve your particular problem. In this case, you are lactose intolerant and your problem isn’t extreme. But you still have the option to take a loaf of bread home. Because if you can recognize that you are lactose intolerant, you dont have to deal with the grocery store.
That’s because the lactose intolerance isnt just your problem. It’s the problem of millions of other people with the same problem. As the saying goes, “if you dont treat it you will run into it.” You might think, “well, I’m not going to run into it with a loaf of bread.” But you sure as hell are going to run into it if you take a loaf of bread home.
Generalizability is a concept that is a little different from the other two concepts you mentioned. You can generalize a concept of a person from their general behavior, but you cant generalize the concept of that person from a person’s behavior. You can generalize the concept of the person from their behavior, but not the concept of the person from the behavior.
Generalizability in marketing is the idea that all of the product information being offered is the same, but still useful. For example, the internet is great at giving general information on a product, but not at offering specific product information. Generalize the concept of the product from the information that is being offered, and you can make the product more useful. The internet is great at providing general information, but it is not great at providing the product information.
Generalizability is one of the most important concepts to understand when marketing. You can’t generalize the product, you can only generalize the information being provided. Generalize the product, and you can make the product better.
How do you know if a product is good or bad? If it’s a good product, then it’s good. If it’s a bad product, then it’s bad. If it’s a bad product, then it’s a bad product.